2016年2月18日木曜日

トップ25教科書 2016-02-18

Alfred Siha - English Essentials: Writing アートワーク English Essentials: Writing
Alfred Siha
ジャンル: 書き方
価格: ¥250
公開日: 2015年10月12日
発行元: HACC, Central Pennsylvania's Community College
販売元: Harrisburg Area Community College

Welcome to English Essentials: Writing , the official iBooks Textbook to the successful iTunes U complete course “English Essentials: Writing”!  This iBooks Textbook can stand on its own, but it is best paired with either an in-person writing course or the iTunes U. This iBooks Textbook will cover important college-level areas of writing such as purpose and audience, the writing process, introductions and thesis statements, and the different forms of the English language. It also includes common academic essay assignments such as narrative, comparison, research, and argument.  Chapters on creative ways of representing knowledge (featuring real student examples), and easy to follow, easy to understand grammar rules and common errors will conclude this iBooks Textbook.



木村憲洋 - 病院経営300-経営の入門- アートワーク 病院経営300-経営の入門-
経営の入門
木村憲洋
ジャンル: テキストブック
価格: ¥100
公開日: 2015年4月25日
発行元: ヘルスケアコンテンツ
販売元: Healthcare Contents

病院経営について、安価で簡単に理解できるシリーズです。最初の1巻は、病院における経営資源と内部環境と外部環境について説明しています。



Stuart Redman & Ruth Gairns - Oxford Word Skills: Everyday Topics アートワーク Oxford Word Skills: Everyday Topics
Stuart Redman & Ruth Gairns
ジャンル: テキストブック
価格: ¥580
公開日: 2014年2月3日
発行元: Oxford University Press
販売元: Oxford University Press

Make words work for you - learn new words, phrases and expressions for a range of everyday topics, with interactive exercises



John Soars & Liz Soars - New Headway Pre-Intermediate Student's Book Part B アートワーク New Headway Pre-Intermediate Student's Book Part B
New Headway Pre-Intermediate Student's Book Part B Units 7-12
John Soars & Liz Soars
ジャンル: テキストブック
価格: ¥2,600
公開日: 2014年1月17日
発行元: Oxford University Press
販売元: Oxford University Press

The world's best-selling English course - a perfectly-balanced syllabus with a strong grammar focus, and full support. The strong grammar focus, clear vocabulary syllabus and integrated skills work give you lessons that really work in class. The Headway iBook includes the second six units of the new, 4th edition of the pre-intermediate level of the world’s most trusted English course, with interactive exercises and video. Tried and tested all over the world, Headway is the course that teachers and learners rely on.



John Soars & Liz Soars - New Headway Pre-Intermediate Student's Book Part A アートワーク New Headway Pre-Intermediate Student's Book Part A
New Headway Pre-Intermediate Student's Book Part A Units 1-6
John Soars & Liz Soars
ジャンル: テキストブック
価格: ¥2,600
公開日: 2014年1月17日
発行元: Oxford University Press
販売元: Oxford University Press

The world's best-selling English course - a perfectly-balanced syllabus with a strong grammar focus, and full support. The strong grammar focus, clear vocabulary syllabus and integrated skills work give you lessons that really work in class. The Headway eBook includes the first six units of the new, 4th edition of the pre-intermediate level of the world’s most trusted English course, with interactive exercises and video. Tried and tested all over the world, Headway is the course that teachers and learners rely on.



新宿美術学院 - デッサンプロセスシリーズ vol.01 アートワーク デッサンプロセスシリーズ vol.01
新宿美術学院
ジャンル: アート/エンターテインメント
価格: ¥500
公開日: 2014年9月18日
発行元: 新宿美術学院
販売元: CHER CORPORATION Co., Ltd.

『両手と想定のモチーフ』をテーマとしてB3サイズに鉛筆で描いていきます。描いていくプロセスへの解説内容の詳細はもちろん、様々なサンプル映像を数多く盛り込んでいます。Excellence Worksページでは21作品を講師のコメント付きで紹介しています。© SHINBI



Jonathan P. Wiens - Fundamentals of Occlusion アートワーク Fundamentals of Occlusion
Jonathan P. Wiens
ジャンル: 歯科学
価格: ¥9,800
公開日: 2015年11月12日
発行元: American College of Prosthodontists
販売元: American College of Prosthodontists

This multi-touch book establishes a fundamental knowledge and reference base for students of dental occlusion. With close to two hours of video and 3D animations, dozens of image galleries and presentations, and review quizzes at the end of every chapter, this is a uniquely interactive learning experience designed expressly for Apple iBooks. The ten chapters include occlusal terminology, anatomy and physiology, occlusal instruments, equilibration methodology, temporomandibular disorders (TMD) and associated neuromusculature, and diagnosis and treatment plans. The goal is to enable students of occlusion to begin their journey of discovery with a sound foundation. Chapter List 1. Glossary 2. Anatomy & Physiology 3. Occlusal Instruments 4. Occlusal Disorders & Equilibration 5. Temporomandibular Disorders & Management 6. Diagnosis & Treatment Planning 7. Removable Prosthodontic Occlusion 8. Fixed Prosthodontic Occlusion 9. Implant Prosthodontic Occlusion 10. Advanced Occlusal Concepts



David Richardson - Organic Chemistry アートワーク Organic Chemistry
Bridging the Gap
David Richardson
ジャンル: 化学
価格: ¥250
公開日: 2014年5月22日
発行元: IBook
販売元: David Richardson

This book is an introduction to organic chemistry.  The book includes topics on alkanes, alkenes, dienes, alkynes, alkyl halides, stereochemistry, cyclic aliphatic hydrocarbons, aromatic compounds, spectroscopy, organometallic compounds, alcohols, ethers, aldehydes and ketones, condensation reactions, carboxylic acids, aryl halides, and amines.  Additional topics include introductions to the physics of organic chemistry, carbohydrates, lipids, nucleic acids, and amino acids and proteins.



Nik Peachey - Digital Video アートワーク Digital Video
A manual for language teachers
Nik Peachey
ジャンル: テキストブック
価格: ¥450
公開日: 2015年8月1日
発行元: PeacheyPublications
販売元: Nicholas Peachey

Digital Video is a multimedia manual for teachers to help them build activities, courses and engaging materials for their students. From exploiting mobile apps on handheld devices to building videos into blended and task based learning, Digital Video covers it all. With detailed technical support through a range of embedded videos, illustrated step-by-step guides and more than forty lesson examples, teachers can use this manual to build their confidence and find some of the best free video applications and resources online. Whether you are a novice teacher or an experienced trainer looking to develop your tech skills, this manual can help you with plain English explanations and practical online and face to face classroom suggestions.  The book has 10 chapters beyond the introduction. These chapters focus on a range practical , theoretical and technical issues which should help the reader to fully utilise digital video in a range of contexts from the classroom, blended learning and all the way through to fully online delivery.  The book contains:  -: 315 full colour illustrations  -: 26 embedded video tutorials  -: 42 detailed activities with materials and links  -: 17 Cool tools with step by step illustrated guides, video tutorials, suggested activities and getting started suggestions  -: 70 pages of reviewed links to tools and resources  -: Detailed tips and advice on pedagogically related aspects from choosing a clip and task design to paradigms for building video into your syllabus through a range of up to date approaches.  -: An interactive glossary 



Eduardo Galvani & James Griffiths - The Yellow Cab of the Universe アートワーク The Yellow Cab of the Universe
Mr. Albert's Brain: Physics 1
Eduardo Galvani & James Griffiths
ジャンル: 物理
価格: ¥1,200
公開日: 2014年12月10日
発行元: Galvani Creative Co., Ltd.
販売元: Galvani Creative Co, Ltd.

From the author of the iTunes bestseller “The Yellow Cab of the Universe – The Solar System,” Mr. Albert’s Brain, is a revolutionary Physics textbook designed expressly for iBooks. If physics doesn’t completely blow your mind, you must not be looking at it correctly. The Yellow Cab can take you where no Physics book has gone before — into the mind of a brilliant (though slightly eccentric) scientist who can show you how this world we live in really works! The pages of the book unfold themselves to hundreds of other interactive pages, combining stunning artwork with original animation, video, 3D models that will radically redefine for you how a physics book should look and feel. Mr. Albert will take you on a journey through Motion, Force, Gravity, Heat, Waves, Electricity, Magnetism and lots more. As interesting as it is for adult readers, it is specifically designed to be used as a textbook by high school students (and as a presentation tool for teachers) – especially those who have found science in general and all kinds of textbooks, both paper and digital, lifeless and boring. Mr. Albert’s Brain will grab you with the stickiness of a video game, explaining basic concepts and key facts while taking you on an amazing journey, all the while reinforcing what you have previously learned in the interactive modules. There has never been a Physics book like Mr. Albert’s Brain, and the best way to see what we are talking about is to download the book (or book sample) to experience it for yourself! You will not be disappointed. 



Kenji Takada - Elements of Orthodontics アートワーク Elements of Orthodontics
Kenji Takada
ジャンル: 歯科学
価格: ¥4,000
公開日: 2014年12月4日
発行元: I-Cube Inc.
販売元: i-cube Co.,Ltd

This book is an expression of Dr. Kenji Takada’s interest in the “big picture” of orthodontics during his distinguished career at Osaka University as a faculty member, orthodontic department chairman and dean of the School of Dentistry. It covers all aspects of orthodontics, but it differs from most texts in its effort to integrate neurophysiology and mathematical modeling into a better understanding of the etiology of malocclusion and jaw function and in the incorporation of both neurophysiology and modeling into diagnostic procedures.  I first met Kenji in 1982 while he was spending a post-doctoral year in Alan Lowe’s laboratory at the University of British Columbia, and he became a friend with whom I have stayed in touch through the years. In his early years as a faculty member at Osaka, he was already working out some of the mechanisms by which TM joint problems are related to jaw function and dental occlusion. He remained focused for most his career on obtaining a better understanding of adaptations to malocclusion and how this affected orthodontic diagnosis and treatment planning.  This book offers a unique summary, taken both from Kenji’s work and from other published data, of the current understanding of the neurophysiology of jaw function and its relationship to orthodontic problems. For example, in addition to describing facial proportions and how to evaluate them in the context of orthodontic treatment, it includes findings from neuroscience about neural recognition of human faces and a discussion of the neural basis for multiple versions of facial beauty. A mathematical model of a non-linear description of diagnostic elements is incorporated into the diagnostic scheme that can simulate expert decisions. The book also includes information about biomechanical modeling of orthodontic tooth movement that goes beyond classic finite element analysis, which has not been successful in predicting the outcome of various force systems against the teeth, and offers a bio-mathematical kinetic model that has the potential to reach that goal. A similar approach is taken in the development of an optimized model that predicts whether non-extraction orthodontic treatment or extractions would be the best option. In short, Elements of Orthodontics is a step beyond existing orthodontic textbooks. There are many new things for orthodontic residents and practitioners to consider and evaluate, on their way to a better understanding of the intellectual foundation of our specialty. From Preface by William R. Proffit, DDS, PhD; Kenan Distinguished Professor, Orthodontics, University of North Carolina School of Dentistry, Chapel Hill, North Carolina



University of Cambridge School Classics Project - Cambridge Latin Course Book I Stage 10 アートワーク Cambridge Latin Course Book I Stage 10
University of Cambridge School Classics Project
ジャンル: 語学学習
価格: ¥150
公開日: 2015年3月26日
発行元: University of Cambridge School Classics Project
販売元: University of Cambridge

Brings Latin to Life! Cambridge Latin Course Book I Stage 10 includes Model Sentences, Latin Stories, and information about the language and cultural background, plus an exciting range of multimedia activities designed to support teaching and learning Latin.



Boundless - Economics アートワーク Economics
Boundless
ジャンル: 経済
価格: ¥1,000
公開日: 2014年2月20日
発行元: Boundless
販売元: Boundless Learning, Inc.

The Boundless Economics textbook is a college-level, introductory textbook that covers the important subject of Economics. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students. This textbook covers: Principles of Economics -- The Study of Economics; Individual Decision Making; Interaction of Individuals, Firms, and Societies; Basic Economic Questions; Economic Models; Differences Between Macroeconomics and Microeconomics The Market System -- Introducing the Market System Introducing Supply and Demand -- Demand, Supply, Market Equilibrium, Government Intervention and Disequilibrium Economic Surplus -- Consumer Surplus, Producer Surplus Consumer Choice and Utility -- The Demand Curve and Utility, Theory of Consumer Choice Elasticity and its Implications -- Price Elasticity of Demand, Other Demand Elasticities, Price Elasticity of Supply Market Failure: Externalities -- Introducing Market Failure, Externalities in Depth, Government Policy Options, Private Solutions Market Failure: Public Goods and Common Resources -- Public Goods, Common Resources Production -- The Production Function, Production Cost, Economic Profit Competitive Markets -- Perfect Competition, Production Decisions in Perfect Competition, Long Run Outcomes Monopoly -- Introduction to Monopoly, Barriers to Entry: Reasons for Monopolies to Exist, Monopoly Production and Pricing Decisions and Profit Outcome, Efficiency Impacts from Monopolies, Price Discrimination, Public Policy Towards Monopoly Monopolistic Competition -- Monopolistic Competition Oligopoly -- Prerequisites of Oligopoly, Oligopoly in Practice Inputs to Production: Labor, Natural Resources, and Technology -- Demand for Labor; Labor Market Equilibrium and Wage Determinants; Income Distribution; Capital and Natural Resource Markets; Capital, Productivity, and Technology Challenges to Efficient Outcomes -- Sources of Inefficiency Taxes and Public Finance -- Introduction to Taxes; Deploying and Measuring Taxes; Progressive, Proportional, and Regressive Taxes: Principles and Applications; Taxation in the United States; Personal, Property, and Sales Taxes Income Inequality and Poverty -- Defining and Measuring Inequality, Mobility, and Poverty; Policies for Reducing Poverty Introduction to Macroeconomics -- Key Topics in Macroeconomics Measuring Output and Income -- Measuring Output Using GDP, Other Measures of Output, Comparing Real and Nominal GDP, The Cost of Living Economic Growth -- Comparing Economies, Assessing Growth, Productivity, Long-Run Growth, Policy Can Impact Growth Inflation -- Defining, Measuring, and Assessing Inflation Unemployment -- Definitions, Measuring Unemployment, Understanding Unemployment Inflation and Unemployment -- The Relationship Between Inflation and Unemployment Aggregate Demand and Supply -- Introducing Aggregate Expenditure, Introducing Aggregate Demand and Aggregate Supply, Aggregate Demand, Aggregate Supply, The Aggregate Demand-Supply Model Major Macroeconomic Theories -- Short Introductions to Major Theories in Macroeconomics Fiscal Policy -- Introduction to Fiscal Policy, Evaluating Fiscal Policy The Monetary System -- Introducing Money, Introducing the Federal Reserve, Creating Money Monetary Policy -- Introduction to Monetary Policy, Monetary Policy Tools, Impact of Fed Policies, Historic Federal Reserve Policy The Financial System -- Introducing the Financial System, Tools of Finance Current Topics in Macroeconomics -- Questions for Debate International Trade -- Introduction to International Trade, Gains from Trade, The United States in the Global Economy, Barriers to Trade, Arguments For and Against Protectionist Policy Open-Economy Macroeconomics -- Capital Flows, Exchange Rates, Equilibrium Economic Crises -- Fundamentals of Banking Crises, The 2007-2009 Crisis Interest and Profit -- Interest Health Care Economics -- Introducing Health Care Economics Natural Resource Economics -- Introduction to Natural Resource Economics Economics of Agriculture -- Introduction to the Economics of Agriculture Immigration Economics -- Introduction to Immigration



James Matechuk - Study Study "it" Pronunciation
James Matechuk
ジャンル: 英語
価格: ¥3,200
公開日: 2015年3月15日
発行元: Connect School of Languages Inc.
販売元: Connect School of Languages Inc.

*** Winner 2015 Digital Book Award - Academic Category *** Study “It”: English as a Second Language series is an engaging textbook for teaching non-native English speakers. It takes advantage of the format to include video and audio in a way that supports the lessons and never feels added on as an “enhancement.” The textbook uses a number of different assessment formats to allow users the Note function effectively for long-form answers. While the content of the book is challenging, it makes learning grammar easy and fun. - 2015 Digital Book Award Review Study it Pronunciation is an interactive textbook for English Language Learners. Words come alive with built-in audio and video. You can tap a word to hear its exact pronunciation, watch tutorial videos that teach you the rules of English pronunciation, and most importantly, have fun and learn pronunciation like never before.



Tony Farley - Basic Circuits アートワーク Basic Circuits
Tony Farley
ジャンル: 物理
価格: ¥100
公開日: 2014年2月17日
発行元: Tony Farley
販売元: Anthony Farley

A booklet covering basic circuit concepts like charge, current, resistance, voltage, and Ohm's law in a graphically rich and understandable manner.



Louise Spilsbury & Richard Spilsbury - Cells And Microbes アートワーク Cells And Microbes
Louise Spilsbury & Richard Spilsbury
ジャンル: テキストブック
価格: ¥1,200
公開日: 2014年1月17日
発行元: Oxford University Press
販売元: Oxford University Press

Read and discover all about amazing cells and microbes ... --What are the smallest living things on Earth? --How do antibiotics work? These motivating non-fiction readers are rich in content and beautifully illustrated. Fascinating information in carefully graded language appeals to a broad range of students and supports English across the curriculum, making the series perfect for CLIL (Content and Language Integrated Learning). Stunning colour photos, maps, diagrams and charts support understanding, while activities and projects develop language and critical thinking skills. Includes an audio recording of the book in American English, including video support, bringing the language to life and helping with pronunciation.



JTTWOK - Inventions and Discoveries - Stories Behind Inventions アートワーク Inventions and Discoveries - Stories Behind Inventions
JTTWOK
ジャンル: 指導/学習
価格: ¥350
公開日: 2013年11月27日
発行元: JTTWOK
販売元: Atrejoe X BV

Inventions and Discoveries –Stories behind Inventions Did you know that crisps were invented when a chef cook once got mad at a fussy millionaire? Did you know that they used to have vacuum-cleaner parties – just like Tupperware parties today – where ladies would get together at someone’s place, have tea and biscuits while someone else showed off how to use a vacuum-cleaner. Step into the world of innovation and take a tour through various inventions from the past, some of which are so common you forget they were once new. Others are so unusual you admire the clever person who thought them up. Stories behind Inventions is part of the topic “Inventions and Discoveries” Journey Through The World Of Knowledge. JTTWOK consists of 15 different topics that are interconnected and relevant to the world in which we live. In JTTWOK learning is contextual, creative and connected. The tasks require creativity, critical thinking and creative problem solving in order to answer challenging questions or solve complex problems.  Learning becomes an adventure!



JTTWOK - Living and Building - Around the World アートワーク Living and Building - Around the World
JTTWOK
ジャンル: テキストブック
価格: ¥400
公開日: 2014年12月30日
発行元: Atrejoe X
販売元: Atrejoe X BV

In this part of the topic “Living and Building - Around the world” you  will explore different types of traditional buildings in many parts of the world, thinking about why certain forms and materials were chosen in different places and in this way also strengthening your geographic understanding.  In this context there are many opportunities for building model houses or villages, possibly to scale, and there is always the option to work cooperatively in small groups and pairs, presenting the final products to others.



Boundless - Calculus アートワーク Calculus
Boundless
ジャンル: 微分積分学
価格: ¥1,000
公開日: 2013年8月21日
発行元: Boundless
販売元: Boundless Learning, Inc.

Introduction to Calculus is a college-level, introductory textbook that covers the fascinating subject of Calculus. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students. This textbook covers: Building Blocks of Calculus -- Precalculus Review, Functions and Models, Limits Derivatives and Integrals -- Derivatives, Applications of Differentiation, Integrals, Applications of Integration Inverse Functions and Advanced Integration -- Inverse Functions: Exponential, Logarithmic, and Trigonometric Functions, Techniques of Integration, Further Applications of Integration Differential Equations, Parametric Equations, and Sequences and Series -- Differential Equations, Parametric Equations and Polar Coordinates, Infinite Sequences and Series Advanced Topics in Single-Variable Calculus and an Introduction to Multivariable Calculus -- Vectors and the Geometry of Space, Vector Functions, Partial Derivatives, Multiple Integrals, Vector Calculus, Second-Order Linear Equations



Tom Henderson - Newton’s Laws アートワーク Newton’s Laws
Tom Henderson
ジャンル: 物理
価格: ¥100
公開日: 2012年7月30日
発行元: The Physics Classroom
販売元: The Physics Classroom LLC

The Physics Classroom's Newton's Laws textbook is the second book in its Tutorial Series. The book uses a down-to-earth style and an easy-to-understand language to discuss physics concepts in a logical manner. Difficult concepts are presented with the help of informative graphics and a common-sense approach. Interactive quizzes are sprinkled throughout the text to help the learner check for understanding. While committed to a concepts-first approach to learning, The Physics Classroom does not shy away from the teaching of mathematical ideas and the solving of word problems. The Interactive Practice Problems widgets guide the learner through the steps of becoming a successful problem-solver.



University of Cambridge School Classics Project - Cambridge Latin Course Book I Stage 3 アートワーク Cambridge Latin Course Book I Stage 3
University of Cambridge School Classics Project
ジャンル: テキストブック
価格: ¥200
公開日: 2015年2月1日
発行元: University of Cambridge School Classics Project
販売元: University of Cambridge

Brings Latin to Life! Cambridge Latin Course Book I Stage 1 includes Model Sentences, Latin Stories, and information about the language and cultural background, plus an exciting range of multimedia activities designed to support teaching and learning Latin.



J. Michael Fitzpatrick & Akos Ledeczi - Computer Programming with Matlab アートワーク Computer Programming with Matlab
J. Michael Fitzpatrick & Akos Ledeczi
ジャンル: ソフトウェア
価格: ¥1,200
公開日: 2015年6月16日
発行元: Fitzle LLC
販売元: Fitzle LLC

The primary purpose of this book is to teach computer programming to those with little to no previous experience. It uses the programming system and language called MATLAB to do so because MATLAB is easy to learn and, at the same time, is an extremely versatile and useful programming language and programming environment. MATLAB is a special-purpose language that is an excellent choice for writing moderate-size programs that solve problems involving the manipulation of numbers. The design of the language makes it possible to write a powerful program in a few lines. The problems may be relatively complex, while the MATLAB programs that solve them are relatively simple: relative, that is, to the equivalent program written in a general-purpose language, such as C++ or Java. As a result, MATLAB is being used in a wide variety of domains from the natural sciences through all disciplines of engineering to finance and beyond, and it is heavily used in industry. Hence, a solid background in MATLAB is an indispensable skill in today’s job market. Nevertheless, this book is not merely a reference manual for MATLAB or a MATLAB tutorial. It is an introductory programming textbook that happens to use MATLAB to illustrate general concepts in computer science and programming. As a side effect, the reader will gain a solid foundation in MATLAB. This book is a good fit for an introductory college-level course in computer programming for engineering and science students. In fact, it is being used as the textbook for such a course at Vanderbilt University. It serves the dual purpose of teaching computer programming and providing a background in MATLAB, which is used in higher-level courses in many majors. This book is also suitable to teach programming to high school students. The material assumes no background in mathematics that is not part of standard high school curricula, and MATLAB is much more accessible as an introduction to programming to the average student than Java, C, C++, or other general-purpose languages.



Richard Northcott - Incredible Earth アートワーク Incredible Earth
Richard Northcott
ジャンル: 英語
価格: ¥1,200
公開日: 2014年1月17日
発行元: Oxford University Press
販売元: Oxford University Press

Read and discover all about our incredible Earth ... --What is a volcano? --Where is the deepest lake on Earth? These motivating non-fiction readers are rich in content and beautifully illustrated. Fascinating information in carefully graded language appeals to a broad range of students and supports English across the curriculum, making the series perfect for CLIL (Content and Language Integrated Learning). Stunning colour photos, maps, diagrams and charts support understanding, while activities and projects develop language and critical thinking skills. Includes an audio recording of the book in American English, including video support, bringing the language to life and helping with pronunciation.



Boundless - Chemistry アートワーク Chemistry
Boundless
ジャンル: 化学
価格: ¥1,000
公開日: 2013年8月28日
発行元: Boundless
販売元: Boundless Learning, Inc.

Introduction to Chemistry is a college-level, introductory textbook that covers the exciting subject of Chemistry, a discipline foundational to many areas of scientific study. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students. This textbook covers: Introduction to Chemistry -- Overview of Chemistry, Classification of Matter, Physical and Chemical Properties of Matter, Units of Measurement, Measurement Uncertainty, Dimensional Analysis   Atoms, Molecules, and Ions -- History of Atomic Structure, Discoveries Leading to Nuclear Atom Model, The Structure of the Atom, The Periodic Table, Types of Chemical Bonds, Chemical Formulas, Naming Compounds, Organic Compounds   Mass Relationships and Chemical Equations -- Atomic Mass, Molar Mass, Compound Composition, Experimental Data and Empirical Formulas, Reaction Stoichiometry   Aqueous Reactions -- Types of Aqueous Solutions, Precipitation Reactions, Acid-Base Reactions, Oxidation-Reduction Reactions, Solution Concentration   Gases -- Properties of Gases, Gas Laws, The Ideal Gas Law, Gas Stoichiometry, Partial Pressure, Kinetic Molecular Theory, Deviation of Gas from Ideal Behavior   Thermochemistry -- Energy, Introduction to Thermodynamics, Enthalpy, Calorimetry, Standard Enthalpy of Formation and Reaction, Energy Use and the Environment   Introduction to Quantum Theory -- The Nature of Light, Bohr's Theory, Quantum Mechanical Description of the Atomic Orbital, Orbital Shapes   Periodic Properties -- The History of the Periodic Table, Electron Configuration, Periodic Trends, Variation in Chemical Properties   Basic Concepts of Chemical Bonding -- Lewis Dot Symbols and Lewis Structures, The Ionic Bond, The Covalent Bond, Electronegativity, Formal Charge and Resonance, Exceptions to the Octet Rule, Bond Energy and Enthalpy   Advanced Concepts of Chemical Bonding -- VESPR Model, Molecular Geometry, Molecular Shape and Polarity, Valence Bond Theory, Molecular Orbital Theory   Liquids and Solids -- Kinetic Molecular Theory of Liquids and Solids, Intermolecular Forces, Liquid Properties, Solid Properties, Types of Crystals, Crystals and Band Theory, Amorphous Solids, Phase Changes, Phase Diagrams   Solutions -- Properties of Solutions, Concentration Units, Factors Affecting Solubility, Colligative Properties of Nonelectrolyte Solutions, Colligative Properties of Electrolyte Solutions, Colloids   Chemical Kinetics -- Reaction Rates, The Rate Law: Concentration and Time, Activation Energy and Temperature Dependence, Reaction Mechanisms, Catalysis   Chemical Equilibrium -- Equilibrium, Writing Equilibrium Constant Expressions, Calculating the Equilibrium Constant, Factors that Affect Chemical Equilibrium   Acids and Bases -- Acids and Bases, The pH Scale, Strength of Acids, Strength of Bases, Diprotic and Polyprotic Acids, Acid Strength and Molecular Structure, Acid-Base Properties of Salts, Acid-Base Properties of Oxides, Lewis Acids and Bases   Acid-Base Equilibria -- Homogeneous versus Heterogeneous Solution Equilibria, Buffer Solutions, Buffer Effectiveness, Acid-Base Titrations, Solubility Equilibria, Complex Ion Equilibria and Solubility, Qualitative Chemical Analysis   Thermodynamics -- The Laws of Thermodynamics, Entropy, Gibbs Free Energy, Free Energy and Chemical Equilibrium   Electrochemistry -- Oxidation-Reduction Equations, Electrochemical Cells, Standard Reduction Potentials, Cell Potentials, Batteries, Electrolysis, Corrosion   Nuclear Chemistry -- Radioactivity, Nuclear React



Boundless - Marketing アートワーク Marketing
Boundless
ジャンル: ビジネス/マネー
価格: ¥1,000
公開日: 2013年8月23日
発行元: Boundless
販売元: Boundless Learning, Inc.

Introduction to Marketing is a college-level, introductory textbook that covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students. This textbook covers: An Overview of Marketing -- Introduction to Marketing, The Marketing Orientation Evolution, Contemporary Relationship Marketing, Value Based Marketing, Importance of Marketing, Evaluating Marketing Performance Marketing Strategies and Planning -- The Strategic Planning Process, Strategic Views, Introducing the Marketing Plan, Overview of Forecasting, Steps to Creating a Marketing Plan The Marketing Environment -- The Marketing Environment, Internal Factors, External Factors, Technology Consumer Marketing -- Introduction to Consumers, Marketing Research Process, Technology to Assist Market Research, Market Segmentation, Identify Target Markets, Conducting a Segmentation, Competitive Perceptual Positioning, Consumer Decision Process, Personality Influences on the Consumer Buying Decision Process, Social Influences on Consumer Purchasing, Consumer Experience Business to Business Marketing -- Business Markets, Business Customers, Industrial Classification, Business Buying Decision Process Services Marketing -- The Importance of Services, Services vs. Products, Marketing Mixes for Services, Service Quality Global Marketing -- Introduction to Global Marketing, The Global Marketing Environment, Important International Bodies and Agreements, Types of International Business, Global Marketing Mix Pricing -- Introduction to Price, Competitive Dynamics and Pricing, Demand Analysis, Inputs to Pricing Decisions, Pricing Objectives, General Pricing Strategies, Specific Pricing Strategies, Pricing Tactics, Pricing Legal Concerns Products -- What is a Product?, Types of Products, Product Line and Product Mix, Product Life Cycles, Managing Existing Products, New Product Development, Differentiating Factors in Product Design, The Spread of New Products Branding & Packaging -- Branding, Packaging Marketing Channels -- Marketing Channels in Supply Chain, Channel Intermediaries, Channel Structures, Channel Strategy Decisions, Marketing and Channel Relationships Integrated Marketing Communication -- Introduction to Integrated Marketing Communications, Understanding Promotion, The Promotion Mix, Selecting the Promotion Mix for a Particular Product, Integrated Marketing Communication Advertising and Public Relations -- Types of Advertising, Impacts of Advertising, The Advertising Campaign, Public Relations Personal Selling & Sales Promotion -- Personal Selling, The Personal Selling Process, Selling Roles, Types of Selling, Managing the Sales Force, Sales Promotion, Consumer Sales Promotion Methods, Trade Sales Promotion Methods Social Media Marketing -- Introduction to Social Media & Digital Marketing, Social Media & Technology Trends, Marketing Research and Consumer Created Content,  Social Responsibility & Ethics in Marketing -- Ethics - an Overview, Ethics in Marketing, Corporate Social Responsibility, Including Ethics into Strategic Planning Introduction to Nonprofit Marketing -- Nonprofit Marketing